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SEO stands for search engine optimization. The goal ofwel SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue.

Off-Page Optimization: Off-Page Optimization kan zijn the process of enhancing your website’s search engine rankings through activities outside of the website. This is largely driven by high-quality backlinks, which help to build the site’s reputation. 

Moz offers the best resources on the internet for learning SEO. If you're completely new to the world of search marketing, begint at the very beginning and read the updated Beginner's Guide to SEO.

The better search engines can understand your inhoud, the better your chances ofwel achieving high, broad, and highly-converting rankings. Wij’ll look into each ofwel these three concepts more deeply next.

How does SEO work? Search engines use crawlers to gather information about all the inhoud they can find on the het web, which helps to understand what each page kan zijn about and how it's semantically connected to other pages.

What's more, customers typically prefer going through the majority ofwel the buying process on their own.

But Rubright reminds us, “If you’re saving money buying links, and those links don’t do anything for your website, you’re getting zero ROI on your link-building investment.”

Search engines have a single goal only. They aim to provide users with the most relevant answers or information.

A good SEO strategy kan zijn to optimize your website to improve user experience and satisfaction, and try to get the most out ofwel the RankBrain ranking factor.

H1 Tag. In most inhoud management systems, this tag displays the page's title by default. However, make sure that your platform doesn’t use a different setting.

But I repeat: Do not use these tactics for your clients or employers because they are not your sites to experiment with.

Here’s an example from searching ‘best water bottle’. The paid ads or sponsored posts come up as images while the organic results are below it. 

An SEO strategy kan zijn focused on optimizing your content to get ranked as high as possible on search engines - preferably page or position #1. Its goal kan zijn to boost organic traffic so you get found by your target personas. 

Fallen shares his favorite tip for making a site faster for users by removing unused code. here But first, he tells us why it matters.